Sleepytroll, the world’s first automatic sensor-controlled baby rocker, has launched in the UK and appointed bébélephant as its exclusive distributor.

The highly innovative rocker has built-in sound and motion sensors that start to gently rock the stroller when sound or motion is picked up. The sensitivity of the sensor can be adjusted to fit the child’s behaviour. When activated by the sensors, Sleepytroll will gently rock for three minutes before reverting to sleepwatch sensor mode. It can also be turned on manually and will auto turn off after thirty minutes.

Commenting on the appointment, Ståle Flataker, founder and CEO of Sleepytroll said “Even in these difficult trading times, we are excited to launch our product in the UK which we see as a key territory for the growth of Sleepytroll. We have witnessed bébélephant in action, particularly with cutting edge innovation, and could not fail to be impressed by their professional approach to business and relationships with their clients and retail customers. Sleepytroll look forward to developing a great working relationship.”

Managing Director of bébélephant, Elliot Bishop was equally positive. “This is a great piece of kit which is available immediately, with no-MOQ! It fits our company position as the home of nursery innovation like a glove. We look forward to working with Sleepytroll and using one on my own rocking chair at home!” said Elliot.

elliot@bebelephant.com

020 8202 1467

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