The wait is over! Cot Cool has been revealed just in time for the heatwave sweeping the country. The reveal was by a short film on the website which marked the end of a 30-day countdown.
In the last remaining hours of the countdown a flurry of excitement and engagement on social media was seen, concerned parents subscribed and commented that they desperately needed it right now!
Following the reveal, the interest levels sparked again with an 800% increase in newsletter signups and social media likes, shares, and tags. Launching this autumn in collaboration with Bébélephant.