Company grows to team of more than 40 full time team members
The Insights People, one of the global leaders in kids, parents, and family market intelligence, is delighted to announce the appointment of five new team members. The company and its brands – Kids Insights and Parents Insights – specialises in research and insights on kids aged 3-18 and their ecosystems. It surveys more than 5,000 children every week, across five continents and 13 countries, or more than 277,000 children a year.
Despite the worldwide pandemic of COVID-19, The Insights People has gone from strength to strength, more than doubling its staff in the last six months, and the team now totals more than 40.
Matt Smith joins the team from Pendragon PLC – a leading automotive online retailer – as Insights Manager. He fulfilled his previous role for nearly three years and joined The Insights People this Summer.
Insights Manager Matt says: “I’m looking forward to providing my insight and in-depth knowledge to help our partners and clients. I hope that I can grow with the company to become a thought leader in this industry.”
Daniel McDonald joins as an Senior Research Executive. He has an impressive background with previous roles including Programme & Content Planner at Disney Junior – The Walt Disney Company and Assistant Media Planner at the BBC.
Daniel says of his new appointment: “I am most looking forward to a new personal challenge, moving from a planning to research role. Additionally, I am excited to bring my experience from the TV industry to The Insights People, helping them achieve a further understanding of children’s TV from a different perspective.”
Strengthening the research team even further is Ekaterina (Katia) Kravchenko. Her credentials from Moscow include: interning at the Russian Academy of Sciences, Institute for US and Canadian Studies; volunteering as a Peer Mentor at the Higher School of Economics, Department of World Economy; and an author of HSE PRESS, at the Higher School of Economics.
Katia’s experience will be particularly useful with the recent launch of Kids Insights Russia.
She says of her new position: “I am keen to begin working on reports to discover the patterns and new findings in kids’ behaviour, as well as their interests and hobbies. I am thrilled to be responsible for the Russian market research and provide useful insights into the Russian market.”
In addition, Hui Huang joins as a Research Executive, she says: “I want to become an expert in writing report and cooperate with big brands to develop the Chinese market. In the future, if I could offer practical marketing strategies for both the international and local Chinese clients, I would feel a great sense of achievement, and feel I could make a great contribution to the company.”
Next is Rachael Rogerson, who joins as Content & PR Manager, expanding the marketing team. Rachael as a long history in B2B publishing and brings knowledge of PR and engaging content for niche industries.
Rachael says of her new role: “I am super happy to be taking on a fresh challenge in a new and exciting industry. With the company growing at a phenomenal pace, I am looking forward to sharing our stories far and wide.”
Mimi Rostron joins as Head of Culture & Engagement. Her previous experience includes roles at Co-op and most recently she was a People Advisor at Pets at Home.
Head of Culture & Engagement, Mimi says: “I am really looking forward to joining the team at The Insights People to help shape and bring about a culture and environment that ensures the Insights People remains the place to work, as it continues its growth and development. I am really looking forward to this exciting next stage in my career.”
In addition, the company welcomes Harry Brown who joins the commercial team on an year placement from Durham University, Jake Ockerby who joins the data science department on a year’s placement from Manchester Metropolitan University and Muhammad Umar Farrukh, who joins as part of the organisations KTP (Knowledge Transfer Partnership) with Manchester Metropolitan University.
Commenting on the new hires, Nick Richardson, founder and CEO of The Insights People says: “2020 has been an unprecedented year but we have continued to achieve our goals and targets and go into 2021 with optimism. It’s an absolute pleasure to welcome Daniel, Harry, Hui, Jake, Katia, Matt, Mimi, Rachael and Umar to our talented team, who will all contribute to achieving further growth and firmly establishing ourselves as the global leader in kids, tweens and teens market intelligence.”
