Award-winning retailer Natural Baby Shower, leaders in ethical and eco-friendly parent, baby, and toddler products, are moving to a brand-new BREEAM Standard HQ. 

On Friday 5th November 2021, Natural Baby Shower relocated to an impressive, top of the range headquarters located just a short 500m walk from the current Bracknell base. The new office and warehouse space is a whopping 43,000 square ft and will feature a new virtual shopping area, car seat fitting drive-through service, designed room sets for filming and much more. Plus, the newer, more energy efficient building is being filled with high quality, sustainable furniture made from recycled materials where possible. 

The 1.4-million-pound project  was underway in July 2021 with a vision crafted by the commercial creative team at 3space UK. With just a short 3-month window, the project required a lot of man hours and hard work to be operational before the impending Black Friday period.

Victoria Hampson and Clifton Vaughan, Co-Founders of Natural Baby Shower have been at the very heart of the big move alongside the entire NBS family. All employees came together to help with the relocation, with both warehouse and office staff working weekends to process company inventory and transfer stock onto new, bigger and better racking units. 

Thanks to the new warehouse’ spacious volume, Natural Baby Shower are now able to house more products from their growing family of ethical brands such as Joolz, Silver Cross, Nuna and many more, including some brands that have been with them from the very beginning such as Tots Bots, Cuddledry, Aden + Anais and Merino Kids.

The new office area is located on the second floor, offering a spacious work environment for both current staff and more as they are always looking out for new talent to join the team. Natural Baby Shower have seen impressive growth over the last 18 months, growing from 30 staff members to 75 and is set to continue expansion. The office space is equipped with beautifully designed collaborative areas including gorgeous, branded wallpaper, a stunning kitchen/dining area and brand-new office appliances, with the design infused with memories of New Zealand to pay homage to NBS origins, including meeting rooms named North and South Island .

Natural Baby Shower is continuing to grow, hunting for new innovative brands, and developing services for the optimum shopping experience. Despite the whirlwind of a journey seen over the last 14 years, the spirit of the business has never faded; still striving to deliver core values in providing the very best for parent, baby, and the planet.

Victoria Hampson, Co-Founder of Natural Baby Shower says: “Looking back on how it all started, we were new parents sitting in our small apartment in New Zealand overlooking Rangitoto Island, thinking about the prospects of returning to the UK with our newborn, I wanted every parent to experience the same joy of shopping for baby essentials that I had so, in 2007, from the kitchen table Natural Baby Shower was born, with a mission to create the same extra-special experience for every customer. As a brand, we’ve come a long way in 14 years, welcoming new faces to our ever-growing workforce and achieved some incredible milestones. Now, with our state-of-the-art HQ, we can’t wait to see what the future holds for the business.

Clifton Vaughan, Co-Founder of Natural baby Shower says: “We are thrilled to see our dreams become a reality with this move. It has been a fantastic team effort, with a special thank you to the team at 3Space who simply transformed the building. I think it’s fair to say we could never have imagined how far we’ve come over the years, with this new warehouse and office space being our biggest achievement to date. Although we’re no strangers to moving as this has been our 5th relocation yet, this one feels extra-special.”


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