Liverpool FC Foundation has teamed up with club partner, Joie, to bring some fun activities to local children and also support the local community in celebration of World Children’s Day 2021.

LFC Foundation and Joie have tasked local children from 13 schools in Liverpool with redesigning Joie’s perimeter board at the Liverpool FC men’s fixture against Newcastle United on 16 December and the Liverpool men’s fixture against Charlton on 19 December. Focusing on LFC and Joie’s shared value of family, each of the designs must celebrate togetherness and what family means to them. The lucky winner will win tickets to both fixtures for a photograph and a meet and greet with Mighty Red. 

LFC official junior members are also being given the chance to report on the Reds’ fixture against Arsenal, which takes place on World Children’s Day on 20 November. The club is asking junior members, aged between five and 12, to write a match report on how well they think the Red’s played, their favourite player, or how they would have told the team to play if they were Klopp. One lucky winner will be selected and will win a pair of tickets to the Reds’ match against Aston Villa, and their match report will be published on the Official Liverpool FC website.

Joie has also donated 40 Strollers to the local community via LFC Foundation community hubs, after reaching out to the club to understand more around how they can help families in need in the Liverpool area. 

LFCW players Meikayla Moore, Jade Bailey, Leanne Kiernan and Ceri Holland met with representatives from three community groups that support families and single parents, Brunswick Youth and Community Centre, Northwood Community Centre and Anfield Sports and Community Centre, to present the Strollers. 

World Children’s Day was first established in 1954 as Universal Children’s Day and is celebrated on 20 November each year to promote international togetherness, awareness among children worldwide, and improving children’s welfare.

Matt Parish, Chief Executive, LFC Foundation, said: “As a club, our strong family values are deep rooted in our traditions – values which are just as strongly shared by our partner Joie. This is why we have come together to celebrate World Children’s Day and support children and families in our local community. It is vitally important that we play our role to raise awareness of children rights and support where we can to help improve their lives and the world they live in.”

David Welsh, Managing Director of Joie said: “Children are at the heart and soul of everything we do at Joie, so we are delighted that they are being given this opportunity to get creative as well as think about the importance of family and what it means to them. 

“It was our absolute pleasure to donate the strollers and it is our deepest hope that they make it possible for families to be able to get out and about, enjoying some quality time together.” 

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