Recently voted ‘Parenting Brand Of The Year 2022’ by Made For Mums, The Positive Birth Company are pleased to announce that their bestselling products are now available to purchase on Boots.com.

This new partnership marks a big milestone for The Positive Birth Company (PBC), as they put hypnobirthing at the forefront of retail with a trusted high street brand. PBC first started as a small, Devon-based, one-woman company, run by Siobhan Miller. The now global-reaching company has supported over 125,000 people through their digital courses. Through sales via Boots, PBC’s support to those on the journey from pregnancy to parenthood will continue to grow, as Boots adds a brand new, unique offering to their innovative product range. 

Siobhan Miller, founder of The Positive Birth Company, commented: “I’m absolutely delighted that we have officially partnered with Boots and are now ‘in a relationship’.

“Boots is a major high street retailer and the go-to trusted brand for baby, beauty and well-being products, plus so much more. With pharmacies and opticians on sites, Boots is also synonymous with medical expertise, making them the perfect retail partner for The Positive Birth Company. 

“Our aim is to support and empower expectant and new parents with knowledge, just as Boots’ extensive range of innovative and tangible parent & baby products already do.

“Boots is a major high street retailer and the go-to trusted brand for baby, beauty and well-being products, plus so much more. We are so proud to partner with such a well-loved heritage brand, which shares values with PBC, including putting the customer first. With pharmacies and opticians on sites, Boots is also synonymous with medical expertise, making them an all-round perfect retail partner for The Positive Birth Company.”

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