Lansinoh committed to supporting new mums amongst UK-wide midwife shortage

Maternal health brand and breastfeeding expert, Lansinoh, is offering access to expert midwives via live chat 7 days a week to support mums-to-be and new parents with any concerns and questions they have about their pregnancy, birth and post-partum journey.

Mum-to-be Mimi recently used the live chat feature and is keen for others to know about the service: “Thank you so much for your advice! I’ve been meditating more, and it does help. I’m trying my best to navigate through this as calmly as possible. having you here when I have concerns really does help – it’s wonderful you’re doing this for women like us! Thank you!

“I’ll need to let more pregnant women know about this amazing live chat… I know of many who are immensely worried, and they just talk among themselves and sometimes make things worse.”

Midwives will be able to advise mums on pregnancy, labour, birth, breastfeeding and life with a newborn, and will aid in answering questions, dispelling misconceptions and being a general support during what can be sometimes quite an overwhelming time in a new parent’s life.

The latest partnership sees Lansinoh team up with Epical Global and comes at the perfect time when national media are reporting midwife shortages. The live midwife chat is designed to lend support and advice to new mums and parents from pregnancy to early parenting – up to 2 years post-partum.

Lisa Craven, Lansinoh’s UK Marketing Manager said of the new initiative: “We are so excited to be able to offer this service in the UK. As a brand that has been trusted by mums for nearly 40 years, our goal is to support new mums in every aspect of their pregnancy and post-partum journey. We understand that services may have been stretched and we hope that by offering this free service, mums to be and new mums can easily access support in their time of need.”

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