Babybase gets Sassy

For over 30 years Sassy has worked with experts in the field of infant development to design product features which enhance a baby’s play experience.

The aim for Sassy is to create inspired toys that captivate infants, providing structure for lifelong learning. Every product must have a developmental purpose.

Sassy toys feature high contrast patterns, bold colours, and unique textures to stimulate baby’s senses from birth through 2 years. Sassy is one of the only brands with an extensive range of 29 products across multiple product categories: highchair toys, soft toys, bath toys, rattles, teethers, STEM, etc.

Sassy focuses on infant development so parents can focus on fun!

The Sassy UK team is very pleased to announce that the full Sassy range is now available to the Independent trade, exclusively from BabyBase!

Please contact the team at BabyBase for more information:

More information on Sassy can be found on

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