The Insights Family, the global leader in kids, teens, parents, and family market intelligence has completed a restructure as the business prepares for its next phase of growth.

The award-winning company which works with clients such as Amazon, BBC, Disney, Hasbro and Warner Bros has established itself as a global leader in market intelligence on kids, teens, parents and families as well as receiving a number of awards, and being cited earlier this year as the number one UK mar-tech company outside of London.

In the first of a series of changes, the company is pleased to announce the appointment of Clive

Maudsley, a highly experienced senior executive, as Managing Director. Clive will lead all day-to-day operations and oversee the delivery of an ambitious international growth plan. As part of the changes being made, founder Nick Richardson will be stepping down from his role of CEO to focus on overseeing the company’s marketing, product, and innovation efforts.

Nick Richardson, Founder of The Insights Family comments, “We are very proud of the consistent triple digit growth we have achieved since our inception but, for this to be sustainable moving forward, we needed to take stock and review all aspects of our business. Bringing experienced leaders into our business is something we are 100% committed to and I am delighted to welcome Clive to The Insights Family, enabling me to focus on finding new ways that our data and insights can be used to drive ROI across our clients’ businesses”.

Clive Maudsley adds. “I am delighted to be joining The Insights Family. There is no doubt that this business is already a global leader in many areas, and I look forward to using this as a starting point to establish the business in a class of one. I very much look forward to working with Nick and the team to exceed our customer expectations and to implement our ambitious strategy for growth”.


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