Launch of first carbon neutral soother made of bio-renewable material.

MAM is accelerating its climate action with the introduction of MAM Original PURE, its first carbon neutral soother range made of bio-renewable material. This ground-breaking, certified bio-renewable material significantly reduces the soother’s carbon footprint. In addition, all unavoidable, remaining greenhouse gas emissions are offset with certified climate projects, resulting in MAM’s first carbon neutral soother range. 

The new material – now available in MAM’s new Original PURE range – is a bio-renewable and bio-circular polypropylene that was selected for its safe, robust and durable properties that match the fossil-based PP already in use.

This carbon neutral soother range made of bio-renewable material will launch in the UK on 6th January 2023.

With the health and wellbeing of babies at its heart, over the last 45 years, MAM has used its medical and research expertise to develop and introduce natural, sustainable materials that do not compromise on meeting the highest quality standards possible and support for babies’ development. 

This announcement, alongside other initiatives already underway, is another step forward towards greater sustainability and a reduced carbon footprint for the business. 

Parents can use MAM’s CO2 calculator to see how much energy and CO2 they can save:

MAM:  An ongoing commitment to sustainability, today and for our future

Sustainability and responsible action have been part of MAM’s DNA for the last 45 years.  The business was the first in its industry to publish a sustainability report according to GRI (Global Reporting Initiative) back in 2011, which since 2017 has also been featuring MAM’s contribution to the SDGs (Sustainable Development Goals by the United Nations).

MAM takes its responsibility for the reduction of greenhouse gases seriously by constantly optimising its plants and production processes. Efforts focus on the continuous improvement of energy efficiency, reduction of CO2 emissions, use of renewable energies and careful use of resources. Moreover, we are working together with Climate Partner ( to support with the Gold Standard certified carbon-offsetting projects in various countries that are also linked to the health and wellbeing of babies.

For all details including MAM’s sustainability report, visit

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