Cosatto… as you’ve never seen them before.
Cosatto – the brand renowned for vibrant colours and energetic fabrics – enters a new era with the unveiling of Silhouette design. This exciting new collection has all the trademark expertise, craftsmanship and functionality you expect from the leading pushchair brand, with an unexpected surprise… it’s jet-black. Supported with a robust marketing campaign, the launch has been created to meet customer demand and is set to be a great commercial success.
Taking Centre Stage
The result of years of development, Silhouette reflects Cosatto’s strong ethos – the same brand heritage, same design expertise, same distinctive quality, same baby sensory functions – but departs from colour and pattern by being jet-black with a silhouetted black and white interior hood design.
Widening the Audience
Adding to Cosatto’s existing portfolio, Silhouette has been designed in response to customer demand and is a timely response to that growing demographic. Vicky Morley, Cosatto Creative and Marketing Director says, “we know that so many people love our bright colours and creative designs, but there has always been a segment of audience that loves classic black and up until now, we couldn’t accommodate that desire. Silhouette means that there truly is a Cosatto pushchair for every parent.”
Laura Wells, Cosatto Associate UK Sales Director continues: “We wanted to address a bigger sector of the market, reaching a wider range of consumers – to really ramp up our sales even more.”
Spotlight on the Detail
Cosatto’s attention to detail shines even brighter against this new plain backdrop. From polished enamel pips to high gloss and premium finishes, Silhouette design has a refined feel. With vegan leather trims, exquisite embroidery, coal-black chassis and flashes of chrome, it gleams with the glow of luxury.
Silhouette will be available across Cosatto’s range of bestselling travel systems, strollers and car seats. From the top-end award-winning luxury Wow family, to the essential travel system bundle and their bestselling All in All Rotate i-Size car seat, it’s for those seeking Cosatto’s distinctive style but pared down.
An Exciting Line-up
With a fantastic retailer response at Harrogate Nursery Fair and pre-launch feedback indicating huge traction potential, Silhouette may be black, but its future is bright. Its marketing plan is primed to be unleashed at key points in the launch calendar for maximum engagement, including a retailer roadshow and consumer launch event at Shoreditch venue Mama Shelter.
As a brand with twice the industry average followers on social, plus industry-leading creative assets and world-class support, Silhouette is set to step out of the shadows and into the spotlight.
For trade stockist enquiries contact: rebecca.carson@cosatto.com
