Renowned for their postpartum and breastfeeding solutions, Lansinoh are pleased to announce the extension of their award-winning Birth Preparation & Recovery portfolio with their new highly absorbent Maternity Pads, designed specifically to protect new mums in the days and weeks after giving birth.
Available in two protection levels: Extra Absorbent and Discreet & Absorbent, the new Maternity Pads are crafted from soft, breathable and dermatologically tested materials and provide new mums with the comfort, discretion, and protection they need for their postpartum recovery.
All women experience bleeding after the birth of their baby (whether they have a vaginal or caesarean birth) called Lochia. There are 3 stages of lochia – typically lasting up to 6 weeks with a woman’s needs changing as they progress through these stages. For many women, postpartum bleeding is heavier than a typical menstrual period, particularly in the first 2 weeks requiring a degree of protection not offered by traditional menstrual or bladder leakage pads.
Developed specifically for Lochia, Lansinoh’s Extra Absorbent Maternity Pads (£2.49 for 10) are anatomically shaped, longer and wider at the back, with leak guard protection from the heaviest bleeding in those first few weeks. As new mums transition from the first phase of lochia to the second and third with a lighter flow, their absorbency needs are reduced. Coupled with getting into their new routine as a mum and being more active, the smaller Discreet & Absorbent Maternity Pads (£2.49 for 12) are designed to still offer protection with an advanced liquid-lock core, but with a slimmer pad.
As part of the launch, Lansinoh, also announces support of UK-based charity Baby Basics to help vulnerable new mums get the hygiene products they need after giving birth, donating 16,500 Maternity Pads to the charity which will be distributed across the UK via the Baby Basics network.
Cat Ross, CEO for Baby Basics said: “When Baby Basics first began 14 years ago, we heard stories of mums in hospital without maternity pads and being shamed for it. We committed then to ensure that every mum referred to us would be provided with Maternity Pads to ensure that they had the essentials needed for themselves as well as their babies.”
But they aren’t stopping there. Lansinoh are calling on all new mums who are able to help, to donate a pack of Maternity pads via their website – Lansinoh.co.uk. Each donation will be matched by the brand, in the hope that more vulnerable new mums can be reached.
Lisa Craven, Marketing Manager for Lansinoh said: “All women experience bleeding after the birth of their baby. For many women, postpartum bleeding is heavier than a typical menstrual period, particularly in the first 2 weeks requiring a degree of protection not offered by traditional menstrual or bladder leakage pads. It’s heart-breaking to see so many women unprotected during this period of healing, so we’ve proud to be able to support Baby Basics in the wonderful work they do.”
