Pre and post pandemic, Cosatto has always encouraged its customers to ‘shop local’, as a key initiative to support high streets across the UK.
Putting their money where their mouth is, Cosatto has now put significant investment into new in-store displays to not only improve brand presence, but the customer shopping experience too.
In order to keep their presence fresh and exciting, Cosatto has significantly invested in in-store brand marketing in order to drive in-store footfall.
Their new initiatives include: Bespoke displays offering the end consumer a better selection of products to touch and feel. New Point Of Sale, including interactive QR codes. ‘Baby in the Hood’ info-tags that hang on toy ties in the hood of pushchairs. Information videos that can be played via smart phone. |
Cosatto also now provides staff training, both in-store and online virtually, covering all the new and hero products. Sessions can be recorded to watch back in-store at leisure, whilst an interactive Facebook training group also has regular updates, training information, Q&A posts and a direct messaging service.
The independent retail channel remains a very important one for Team Cosatto. This is demonstrated in a loyal army of retailers, many of whom now participate in their retailer Ambassador Programme, which is generating fantastic results.
Becky Carson, Associate Regional Sales Director says, “We have seen our new stand installations greatly improve our performance in-store. These bespoke units really amp up our impactful brand presence, with the newest concept stands featuring lifestyle video. Customers have a greater selection of products available which is elevating our in-store presence, particularly as it is accompanied by impactful marketing.”
The new in-store displays have rolled out from April 2023 and will be regularly updated throughout the year.
Customer Relations Manager, Rachael Cardy says; “The customer has always been at the heart of what we do here at Cosatto. So, it is wonderful when we can support them with even more information and insight into our products through training. We also understand that by supporting our retailers, making their lives easier with more product detail, it in turn helps our end consumers.”
