BIBS, the renowned Danish baby brand, has formed exciting new partnerships with Mamas & Papas and Fenwick. Mamas & Papas now features BIBS’ iconic Color pacifiers and accessories in their UK and Ireland stores and online. Fenwick department stores have also welcomed BIBS, including the anticipated Liberty collaboration, into their nursery departments.
These collaborations reflect BIBS’ commitment to expanding and offering high-quality baby products to a broader audience. The brand’s strategy focuses on expanding its partner network, primarily through physical stores. They provide customised in-store fixtures, available in single or double-sided options, to enhance product presentation.
Brett Capon, BIBS’ Country Manager, says, “We’re excited to work with Mamas & Papas and Fenwick as premium partners. Alongside retailers like JoJo Maman Bebe, Harrods, Natural Baby Shower, and over 50 independent retailers, these new additions expand BIBS’ presence, introducing our products to new parents in stores across the UK.”
BIBS will be at the Harrogate Nursery Fair in October, Hall C, Stand C9. To book an appointment, email uktrade@bibsworld.com.
