HARROGATE: HALL C, STAND: C7

Renowned for their award-winning, back-saving Hipseat, Hippychick has been supporting parents through the challenges of parenthood for the last 25 years and is committed to remaining a constant presence in parents’ lives for years to come.

Hippychick, a family-run toy and nursery essentials company based in Somerset, is celebrating a major milestone this year – 25 years in business!

The story of Hippychick began back in 1999 when Julia’s first son, Tom, was born.  Realising how challenging it was to carry an increasingly heavy toddler around on her hip, she had a lightbulb moment. Enter, the Hippychick Hipseat – a revolutionary baby hip carrier designed to provide comfort and support for both parent and child. With a padded seat for the child to sit on and a sturdy waistband, the Hipseat is endorsed and recommended by back professionals for its ability to reduce strain on the back and promote a healthier spine posture.  Recognising the potential of this innovative product, Julia devoted her working life to discovering truly helpful products for parents, just like her!

Twenty five years later, the Hipseat remains as popular as ever with well over 20,000 Hipseats sold all over the world.  Hippychick has grown into a £4 million turnover business, with over 2,000 SKUs now complementing the Hipseat in the ever-expanding Hippychick portfolio. But despite this growth, Hippychick has remained true to its humble beginnings. The company is still family-run, with a strong commitment to its team and customers. With 25 years of expertise, they offer top-class customer service, and their products are loved by parents and children worldwide, designed to last generations.

Hippychick is also committed to giving back. From its earliest days the company has supported causes close to its heart at international, national and local levels. In their 25th year of trading, they are supporting Love Musgrove, the Official Charity of Musgrove Park Hospital in Taunton, Somerset. Being a Somerset business, this charity is particularly meaningful to them, having supported so many of the team members and the local community over the years. 

Alongside the reliable Hipseat, Hippychick offers other revolutionary products such as their award-winning waterproof puddle suits, bed protectors, and their innovative 3-in-1 feeding pillow – a must-have for every new parent. In addition to their own products Hippychick is a highly successful distributor of some of the best nursery and toy brands in the market, including brands like Wheely Bug, Classic World, Moby and Bumbo to name a few. They take pride in hand-picking only the finest products to ensure that every item is of the highest quality for their customers. 

Some brands, like the iconic Wheely Bug – the original, fun bug-shaped ride on – have been with them since the very beginning.  This year marks 20 years of their distribution partnership. But that hasn’t stopped Hippychick’s continued growth with new brands regularly joining the portfolio. The latest addition is BS Toys, a highly successful toy brand from the Netherlands, specialising in a range of indoor and outdoor toys, designed to promote active play. 

Hippychick has a number of special events and promotions planned in October 2024 to celebrate this remarkable milestone of 25 years in business. A 25km walk has already taken place across the Quantocks in Somerset, raising £2.3k for Love Musgrove. They will also be hosting their biggest-ever Warehouse Sale, along with many other exciting activities throughout October!  

www.hippychick.com

HARROGATE: HALL C, STAND: C7

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