Renowned Turkish baby and parenting brand ebebek brings its innovative “barenting” philosophy and one-stop parenting experience to North London.
| Following the successful launch of its flagship store in Greenwich this February and its first UK location in Lakeside, pioneering baby and parenting retailer ebebek is proud to announce that its third UK store in The Mall, Wood Green, London, will open its doors for the first time on Saturday 10th May 2025. With this latest launch, ebebek continues its mission to reshape the parenting retail experience in the UK, blending its 20+ years of industry-leading expertise with a community-focused approach that supports “barents”, their own terminology, a blend of baby and parent, every step of the way. |
| Where Parenting Meets Innovation Spanning over 11,840 square feet, the new Wood Green store offers a comprehensive, hands-on shopping experience, showcasing over 7,000 products across 11 essential parenting categories. From pushchairs and car seats to maternity wear, nursery furniture, feeding accessories, and exclusive toys, the store combines top household brands with ebebek’s trusted in-house lines. As with all ebebek locations, the Wood Green store features a team of in-store ‘babyologists’, trained staff ready to offer expert advice, whether you’re looking for the perfect pushchair or the right size of clothes.Community-Centred Retail with a PurposeMore than just a retail destination, the new store embodies ebebek’s “barenting”ethos, fostering a welcoming and inclusive community for new and expectant families.To further support the community, the store will regularly host free parenting workshops, midwife consultancy and expert-led sessions, continuing ebebek’s legacy of educational empowerment and parent-to-parent support. Shopping Made Simple – Online and In-Store Beyond its physical presence, ebebek offers an integrated online experience through www.ebebek.co.uk and the ebebek UK mobile app, providing nationwide access to its full product range, Barents Rewards Loyalty programme, parenting advice, and same day dispatch on thousands of items. The platform also features exclusive online promotions, curated bundles, and rich resources like webinars, product guides, and parenting tips. Halil Erdogmus, Group CEO of ebebek, said the following on the Brand’s UK Journey:“We are excited to be opening our third UK store in Wood Green, a vibrant and diverse area that reflects our inclusive approach to parenting. Our vision is to support every barent, whether online or in-store, by making the journey of parenthood as joyful, informed, and stress-free as possible. We are building more than stores; we are building communities.” As ebebek continues its rollout across the UK, it remains committed to delivering an exceptional experience that fuses expert guidance, extensive product choice, and a supportive community hub for every families. www.ebebek.co.uk |
