New Virtual Toy Market Weeks to Kick Off This Summer
The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.
Toy Fair Everywhere leverages the Association’s state-of-the-art technology platform and partners like Balluun, which had been unutilized, to swiftly respond to seller and buyer needs.
“If there is one thing we have all learned in these unprecedented times when we are forced to social distance from friends, family, and colleagues, it’s the power and importance of connection,” said Marian Bossard, executive vice president of global market events at The Toy Association. “These three virtual market weeks can help answer member and toy community needs. They were not created to replace our existing face-to-face marketplaces (Toy Fair New York and Toy Fair Dallas) but to supplement them and help bridge the gap in industry engagement. The Toy Association has the reach, the resources, and the responsibility to play this role for the toy and play community.”
Beginning July 13 through 19, The Toy Association will roll out the first of three virtual seven-day market weeks for 2020, connecting toy manufacturers to the global audience of toy buyers, media, and other key stakeholders ahead of the critical fourth quarter selling season. Two additional Toy Fair Everywhere market weeks are planned for August 17 to 23 and September 14 to 20.
Just as if walking a show floor, virtual market week attendees will be able to explore a calendar of daily events, browse exhibitors by category, and book appointments for virtual demos and chats. Further replicating the in-person Toy Fair experiences online, Toy Fair Everywhere will also feature relevant and timely educational sessions and other engaging special events, both live and pre-recorded, that highlight the resiliency, drive, and passion of the global toy community.
“Our aim is that Toy Fair Everywhere provides the industry with the much-needed opportunity to connect and engage from afar while continuing to make essential headway for their businesses to forge ahead in the current climate,” said Bossard. “We all know Christmas, birthdays, and gift-giving holidays are still coming, and the toy industry’s steadfast optimism and resilience must be met with the ability to prepare.”
More details on these new digital marketplaces will be revealed in the coming weeks.