Hugo & Me’s search is on for Britain’s cutest baby

Hugo & Me

The search for Britain’s cutest baby model begins! WIN a modelling contract and a years supply of free organic and ethical babywear.

Hugo turned 4 last week and Hugo & Me have accepted he is now too old to model their babywear so they are now looking for their next official cover model. Your child could be looking at not only a modelling contract but a year’s supply of FREE organic and ethical babywear! Quick get that camera out and shoot some Insta-worthy pics!
Here’s how to apply:

  • Head over to Instagram and post your 3 cutest baby pictures using the hashtag #BritainsCutestBabyModel. And remember to follow @hugo_and_me_
  • Go to their campaign page ( and fill in a few details and agree to their T&C’S. It really is that simple!

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