Nursery Online Trade Awards Winners Announced

After hours of judging and deliberation, the winners of the inaugural Nursery Online Trade Awards were announced on Monday evening during the Harrogate Digital Preview Show after-show party. 

Retailers and brands joined to hear the announcements, and enjoyed a spot of networking, with a glass of wine or two!

Over 140 entries were received for the awards, across 13 categories for products and retailers.

The judges…
A highly regarded and knowledgeable panel of carefully selected judges were on hand to offer their expertise, including:

  • Penny from Nursery Today
  • Al from The Dadsnet
  • Sally from B Baby Magazine
  • Lisa from Bump PR
  • Jacqui from Progressive Preschool
  • Cathy ex Editor of Nursery Online and Editor of Buying 4 Baby
  • Ian from Babylicious

 The winners…

Azaria PR


Best pushchair/travel system
Bronze:  Didofy Cosmos
Silver: Ark

Gold:  Inglesina Aptica System Quattro
The Judges felt that this pushchair ticked all the boxes as to what a parent needs; a quality product at an excellent price point. 
Best car seat/travel item
Bronze:  Juddlies Car Seat Cover
Silver: KahuBaby Carrier
Gold:  Maxi-Cosi Coral
The judges all felt this item was “genius” and is a real game changer.
Best nursery/sleep product sponsored by B Baby
Bronze:  Shnuggle Air Crib/Cot Sleep System
Silver: Purflo Swaddle to Sleep Bag
Gold:  SNUZ Snuzpod3
The judges said this product is a beautifully designed piece of nursery furniture that helps parents keep their baby close in style and comfort. It is well built and beautifully designed and also has longevity and can be used for many babies. 
Best eco-friendly product sponsored by Bump PR
Bronze:  Eco rascals
Silver: Joolz
Gold:  Mama Designs Washable Maternity Pads
The judges said this product not only reduces landfill, but contains no plastic or chemicals. They are super comfortable as well.  

Best accessory 

Bronze:  Ergobaby Embrace Carrier
Silver: vital baby® NURTURE™ pro UV steriliser & dryer

Gold: Zed by Rockit 
The judges said this product will help many parents get a good night’s sleep. 

Best mealtime product sponsored by Weaning Week 
Bronze: vital baby® NOURISH power suction plate
Silver: Maxi-Cosi Minla highchair

Gold: the Bibetta Wipeezee range
With large fold out pockets and easy to clean fabric, the judges said this range of products is perfect for keeping kids a little bit cleaner! 


Best small retailer sponsored by Didofy  
Bronze: Eclipse Nursery Store
Silver: Whites Farm Baby Barn

Gold:  Annette’s Pram Shop
The judges said this small independent retailer uses everything in their armoury to their best ability, working hard on social media, brands and customers.  

Best medium-sized retailer sponsored by Venicci 

Bronze: Newbie and Me
Silver: Pushchair Expert
Gold: Natural Baby Shower
The judges said this retailer is an outstanding example of nursery retail, encompassing all the elements of a modern, forward-thinking business with a traditional approach to customer service.

Digital excellence retailer award – sponsored by Hardenberg & Co /Angelcare UK  

Bronze: Pramworld
Silver: Natural Baby Shower

Gold:  Pushchair Expert
The judges said this retailer deserved to win for their continually high standard of innovative content and engagement with consumers, particularly over the last three months. 

Best community retailer award sponsored by Venicci  
Bronze: Affordable Baby
Silver: My Crib Rocks

Gold:  Natural Baby Shower
The judges said this retailer has shown great outreach to the community including having a scanning clinic in-store and parent and baby classes.     


Outstanding contribution to the community during the COVID-19 crisis sponsored by Silver Cross
Winner: Sam and Shaun from Snuz

The judges said this entry highlighted how thoughtfulness and care during the recent lockdown can make all the difference. The winners went beyond what would normally be expected in helping retailers. 

Best new product/innovation sponsored by Progressive Pre-School  
Bronze:  Napnap mat
Silver:  Doddle & Co – The Pop & Go

Gold: Maxi Cosi Coral with Family Fix base

The judges said this product changed the way that this product category was seen by the industry and without doubt would save lives

Best digital brand/company campaign sponsored by The Media Snug 

Winner:  The Mamas & Papas Never Underestimate The Power Of Community campaign

The judges said of this brand that their digital contribution really shows the power of community in times like these.  This brand’s social media channels have offered support, inspiration and a real sense of community.

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