HALO, a pioneer in making safe sleep easier and more comfortable for infants and parents, has appointed Threepipe Reply to help drive both UK brand awareness and sales for its award-winning range of products.
HALO founder, Bill Schmid, lost his firstborn to SIDS in 1991 and the mission-driven company continues to focus on putting the health, safety, and well-being of babies first, which has resulted in its recognition as a leader in infant health and safety by national and international infant safety organisations. Highlights of the HALO product line include its best-selling SleepSack wearable blankets, which are rated the Number 1 choice of US hospitals, and its award-winning and revolutionary BassiNest Swivel Sleeper.
Threepipe will be setting up and managing UK social channels and developing creative assets for both awareness and lead generation campaigns. This will be supported by a paid social programme to drive direct and partner retail sales efforts.
Jim Hawker, Co-Founder, Threepipe Reply: “HALO is one of the most trusted brands by parents, hospitals and childbirth educators and we are excited to be part of their journey as they expand into the UK market. We will be reinforcing both their safety credentials but also the beautiful contemporary designs and product quality across the range.”
Melissa Cross, EU General Manager, HALO: “It’s an exciting time as we bring the HALO sleep brand to the UK market for the first time. We are excited to be working with Threepipe as they have a great portfolio of family and parenting brand experience combined with their performance marketing expertise.”