Infantino Unveil Plans for a Busy 2021

Global parenting brand reveals its top launches for the year ahead, reaffirming its commitment to supporting parents 24/7. 

Making parents happy 24/7 is what it’s all about for Infantino, the forward-thinking brand trusted by parents around the world.  The multi-award-winning team is excited to unveil its SS21 designs, presenting a collection of innovative designs that prove once again Infantino has all areas covered when it comes to the early years of parenting. 

Despite the challenges of 2020, Infantino looks forward to an exciting 2021, with all launches supporting the brand’s overriding brand mission to support parents 24/7. 

The number one carrier brand in the U.S., Infantino is thrilled to be expanding its carrier portfolio in the UK yet again. Promising comfort and flexibility the Flip Light and Airy 4-in-1 Convertible Carrier is an exciting launch. With soft, easy-to-clean breathemesh® fabric that offers maximum airflow, a transitional seat, and an adjustable waistband and straps, the new carrier is a lightweight go-to when parents need an extra set of hands. It supports four carrying positions and is adjustable for a completely customised fit. 

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Giving one its most popular products a facelift, the bestselling Grow with me 4-in-1 Convertible Highchair, will launch in a striking grey colourway, with engaging character design. This 4-in-1 racoon themed highchair supports from weaning and beyond, as it transforms into a chair booster and toddler chair. It is fully adjustable, so parents can create the ideal position for their child, from tiny to toddler. Thanks to the cushioned, low-density foam padding, it is soft and comfortable for baby, and with dishwasher safe silicone meal mat and removable food tray included it’s easy to clean for parents. 

Set to be the hero of 2021, the 3-in-1 Grow with Me Tummy Time Piano is another sensory masterpiece. Designed by play experts the new arrival promises hours of discovery.  Suitable from birth, this stimulating piano is truly adaptable, whether little ones kick out some tunes in their cot, enjoy engaging tummy time (with comfy, padded bolster pillow), or once they have learnt to sit and play, this toy grows with them. It also features 20 melodies and sounds and encourages tactile development, as well as promoting gross motor development and early crawling. 

There at every step of the way for parents, Infantino have teething covered too and with the brand-new Crystal Clear 3 Stage Teether Set, the brand presents a truly hygienic option. This convenient set is crystal clear of all things unwanted – BPA-free, nontoxic, phthalate free, PVC free, & dye free. The cute set supports front, middle and back teething stages and features soothing soft textures, bristles, nubs and shapes. 

Commenting on what’s new for 2021, Nivi Bhide, Infantino’s Director of Marketing Europe said:

“After a tough year for the industry, we are delighted to be looking ahead to 2021. It is our mission at Infantino to create smartly designed products that truly support parents in all areas of their parenting journey, from bedtime to playtime, weaning and more. Our core launches for next year are all thoughtfully designed, promising functional yet stylish products at affordable prices. We can’t wait to see the reaction from families across the UK.” 

For retail enquiries, please contact Jérôme Lomer, Senior National Sales Director at Infantino on +44 (0)7921 212072 or email 

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