Rockit is bringing a little fun to the end of the national Lockdown this week by launching their adorable social media filter – We Have Drift Off – across Instagram and Snapchat.

In parternship wiith Tiny Giant, a fellow Bristol based company who develop artificial intelligence and augmented reality experiences for brands, Rockit has created an Instagram filter and Snapchat lens that turns babies into a cute sleepy astronaut floating in space.

Rolling out from 10am on Tuesday 1st December and accessible via the @rockitrocker page, the team are encouraging followers to use the filter by adding a giveaway element. Anyone who posts an Instagram story that uses the filter and tags @rockitrocker with the hashtag #WeHaveDriftOff will be entered into a prize draw with a winner chosen at random each week who will receive a Rockit stroller rocker.

Matt Dyson, Rockit co-founder explains more “Rockit are renowned for creating innovative sleep products and we wanted to do something equally innovative with our marketing. The Instagram and Snapchat filters were a great idea as many of our customers are on those platforms and using filters to enhance their own stories. We have used clever technology along with a bit of humour to help increase our brand awareness.”

Feel free to have a go

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