Still one of the leading pregnancy pillows on the market and recommended by UK midwives, the dreamgenii has seen sales rocket during 2020.
With a 14 year heritage, the multi-award winning pregnancy support and feeding pillow remains an ever-popular favourite with mums-to-be and retailers.
Comprehensive marketing support, social media and PR activity have all added to dreamgenii®’s increasing popularity cementing it as the go-to for expectant parents when looking for a multi-functional pregnancy pillow. As well as being loved by experts, dreamgenii® is a huge hit with celebs too having been used by Giovanna Fletcher, Cheryl Tweedy to name just a couple of who have previously been spotted with the product.
Amy Sellers, Assistant Marketing Manager at CMS comments: “dreamgenii is in our opinion the gold standard of all pregnancy & feeding pillows as it allows mums-to-be to enjoy not only a comfortable but safe pregnancy with its unique shape encouraging left-side sleeping, the optimum position for baby and mum. It also has longevity thanks to it converting to a useful feeding pillow post-birth.”
Amy continues: “We know that dreamgenii remains at the top of everyone’s wish list as we refuse to rest on our laurels in the top spot. We continue to support the brand with all-encompassing marketing support including digital, social and PR as well as keeping the range refreshed year on year and have exciting plans for 2021.”
There will be new patterns and colourways added to the dreamgenii range. CMS who own the brand urge retailers to capitalise on the products popularity as we head into 2021.
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