The Baby Show Appoints Fuse Communications

Fuse Communications is delighted to announce it will be handing all the PR activity and representation for The Baby Show’s two virtual events, The Baby Show Live @ Home in 2021.

The campaign will include influencer and celebrity involvement, press office activity and creative ideas to bring exhibitors, partners and the industry together within a fully immersive digital event.

The Baby Show is the UK’s largest show dedicated to all things parenting and baby and in 2021, the show will be celebrating its 19th year.

The second half of 2020 saw The Baby Show pivot online, during which time it hosted two digital events in May and October. Evolving their live shows to online has been a positive move for the brand, which attracted a younger and more tech-savvy demographic, as well as opening the show up worldwide, with visitors logging in from 62 different countries.

“We are really excited to be working with Fuse Communications in 2021 for our next two virtual events. We felt that they demonstrated a strong understanding of the baby and nursery industry and share the same passion and vision for our community”, comments Zoë Bonsor, Show Director. “2021 is going to be a very exciting year for our industry with the start of the Covid baby boomers being delivered from January. We are looking forward to bringing parents and expectant parents together with leading experts, the best brands and the latest launches from around the world.”

Joining the Fuse team on the account is freelance PR director Nikki Fox who already works with Fuse on special projects and brand partnerships.

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