New Year, New Addition to the MAM Family

MAM proudly introduce The Colours of Nature Woodland Set

Featuring MAM’s iconic Easy Start Anti-Colic Bottles, the Colours of Nature Woodlands Set features one 160ml bottle, two 260ml bottles with co-ordinating 0+ month and 6+ month Original soothers.

 This set is the first of our sets to feature our exciting new matt colours, these are coupled with beloved forest animal motifs. These colours and designs have been showcased at all the fashion expos and feature soft colours such as sage and lichen as a backdrop to our favourite woodland animals, rabbits, foxes, squirrels, and hedgehogs. A completely new packaging layout has been created to generate as much awareness as possible whist offering strong shelf impact and a clear distinction from other collections. 

Simple and safe to use and with the aim of making everyday baby life easier, MAM Anti Colic Bottles and soothers both feature the SkinSoftTM teat which is silky soft and provides a familiar feel for babies. Market research confirms that 94%* of babies accept the teat making it perfect for when mum wants to be a bit more flexible. 

One of the biggest feature’s parents love about the Easy Start Anti Colic Bottles are their ability to self-sterilise. With no need for a separate bottle steriliser, MAM bottles can be self-sterilised in 3 easy steps, ensuring simple and safe bottle cleaning without hassle. MAM’s anti-colic bottles also provide a smooth drinking flow by preventing the formation of air bubbles, reducing colic symptoms in 80%** of babies who use them.

(*Market research 2010–2020,tested with 1,572 babies.) 

(**Consumer study USA 2010, tested with 131 mothers, Medical study of 73 infants with colic symptoms, Austria 2011)

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