Company welcomes eight new team members since the start of the year, with the business now employing 54 people.

The Insights People is delighted to welcome 8 new starters to its rapidly growing business. Ricky Myers who joins from Argentina-based kids media agency KidsCorp as Business Development Director for Latam. Georgie Martin joins from the BBC as Research Manager, Rachel Gleave joins from Manchester-based Media More Sales as Research Executive. On the tech side, Jon Parnham, Andy Patterson and Jack McKelvey allcome onboard as Junior Developers having graduated from Northcoders. With Gemma Just and Victoriya Holland join to strengthen the marketing team as Graphic Designer and PR & Marketing Executive respectively.

Ricky Myers, The Insights People, Business Development Director – LATAM comments: “I’m looking forward to collaborating with best-in-class talent, to bring real-time insights into the Latin American kids & teens ecosystem. I hope to see businesses across the region improve their ROI, through a deep understanding of emerging flash trends – as well as gaining a holistic understanding of their target’s way of life.”

Georgie Martin, The Insights People, Research Manager comments:“After such a successful year of growth and development, I’m very excited to be joining The Insights People. As Research Manager I hope to help shape and advance the bespoke research side of the business, building strong client relationships and providing critical insight.”

Nick Richardson Founder & CEO of The Insights People adds, “We have started 2021 where we left off in 2020, and I am delighted to be welcoming such incredible talent to our business – who share our vision of becoming the business-critical tool for all major brands who operate in the kids, parents and family space.”

The Insights People have also extended its Advisory Board with Prof Dr. Ger Graus OBE, Global Director of Education at KidZania; Danielle Davis, former VP Content Partnerships & Revenue at of Discovery; Tony Allen, CEO of the Age Check Certification Scheme; and Dr. Gemma Taylor, Lecturer in Developmental Psychology at the University of Salford all joining to help shape advise the business with its future development.

The Insights People growth continue as it welcomes more high profile clients from a multitude of industries, with an average of one new client signing up to its award winning service every week since thr start of the year. The business which has recently launched their revolutionary media planning tool – Media Mix Compass. The tool provides an independent account of kids’ media consumption which will help improve brands decision making, in an increasingly fragmented ecosystem.  For more information visit  

The company which is continuing with its recruitment drive as it continues to recruit for a further 16 roles over finance, tech, data science, research, sales and account management. For further details on the roles visit

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