Cybex announce exclusive collaboration with Grammy award winning DJ Khaled.
DJ Khaled, the GRAMMY award-winning multi-platinum artist, music industry visionary and producer has announced the launch of his bespoke collection with CYBEX, the global baby brand renowned for its luxury pushchairs and strollers.
In a partnership like no other, DJ Khaled’s collection is emblazoned with his ‘We The Best’ logo and a vibrant, colourful design by Khaled, his wife Nicole Tuck and their young sons Asahd and Aalam. The launch marks the first time that Khaled and Nicole have joined forces for a collaboration, making it even more personal.
Family always comes first, and the new venture between CYBEX and DJ Khaled reflects this. As a tribute to Khaled’s young sons, the ‘CYBEX x DJ Khaled’ collection explodes with bold colours and exotic animals. Lions, zebras and parrots stand tall on CYBEX’s most iconic strollers, the PRIAM and MIOS, inviting parents into a bright green jungle of adventure.
The exciting collaboration represents the importance of family and love, which have played a huge part in Khaled’s achievements and this is symbolised by his unique ‘keys’ to success which feature in the product details.
Commenting on the collaboration with CYBEX, Khaled said: “CYBEX raised the bar for baby accessories and then we raised it even higher together. From the first time I talked to the CYBEX team, I felt this incredible energy – like we could do something next level. And, we did. I promise you this is the best stroller experience your kids will ever have. We weren’t going to settle for anything less for our children. They the best!”
CYBEX Founder Martin Pos added: “Collaborating with DJ Khaled was just a blast. We came together as a team really well and had amazing energy together. As a result, we created something spectacular and representative of Khaled’s love for his family, realised through the highest quality products.”
The exclusive ‘CYBEX x DJ Khaled’ collection includes the PRIAM and MIOS strollers, the award winning CYBEX Cloud Z i-Size infant car seat, a unique changing bag, cosy footmuff and protective parasol.
As a fashion forward brand for modern parents, CYBEX continues to deliver unique and exciting designs and collaborations combined with the highest standards of safety and functionality. CYBEX has proved to be the perfect partner for Khaled’s collection having previously collaborated with fashion designer Jeremy Scott, supermodel Karolina Kurkova, Scuderia Ferrari and more.
DJ Khaled is currently finishing his latest album, Khaled Khaled – coming very soon.
www.cybex-online.com
