Much Loved Nursery Brand Unveils Striking Campaign that Truly Shows a Sign of Solidarity with Parents.
The trusted nursery brand committed to helping families get all the ZZZ’s they need, is set to unveil its most exciting marketing campaign yet. ‘Out Of Home’ is an inspired advertising concept being run by the brilliant minds at Snüz HQ!
A first for the brand, Snüz with be displayingbillboards, on this occasion targeting parents in and around Birmingham. A collection of bold adverts will go up in the small hours as part of the striking promotion that will see the brand join the many parents on their manic midnight drive (a recent survey showed a third of parents have resorted to this) in a show of solidarity and support.
As part of the Out Of Home campaign, Snüz will also take over parenting website Mother and Baby, as well as placing content on multiple Instagram channels to generate significant social media buzz.
This brand knows a thing or two about sleep, how important it is and how awful it is to be deprived of it! At the heart of the inspired campaign is an ambition to make parents smile, and connect with them in their toughest sleepy moments, but the strategic marketing initiative also aims to put the brand’s multi award-winning bedside crib front of mind.
SnüzPod has been a huge success since its launch in 2013, helping thousands of parents keep their little ones close and get the sleep they need. Having evolved over the years, SnüzPod4 is the best yet, both in terms of style and function. SnuzPod4 packs comfort, breathability, and safety all in one expertly designed crib that will get baby from awake, to ZZZ in no time! It now boasts the ComfortAir® Breathable System to help regulate baby’s temperature, has the genius tilt to support with reflux, and fits more beds than any other bedside crib.
Speaking about the initiative Mark Nicholls, Brand Director said: “As a brand, we are always listening to our customers and talking to potential new customers to ensure we understand what they need. Having learnt that a third of parents have resorted to driving their baby around in their car to get them to sleep at night, we were inspired to come up with a campaign for all these heroic parents, doing laps of the local town at midnight!
“We truly hope this campaign captures parents’ imaginations and makes them smile, but we also see this as a great opportunity to help educate on our adored bedside crib. We honestly believe with a SnüzPod at home, parents won’t need to drive around at silly o’clock.”
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