Silver Cross launch exciting new digital platform

New digital platform will cover hot topics and trends that appeal to today’s parents and parents-to-be. 

The Edit will feature content across six main categories – Pregnancy, Parenting, Travel, Lifestyle, Fashion and Interiors – providing expert advice and inspiring content. 

The categories have been chosen to appeal to both new and expectant parents and include relevant content to reflect their interests, wants and needs. 

New articles will be added to The Edit on a regular basis, providing the advice and support parents really need, plus a whole lot of inspiration and escapism.    

David Abbott, Director of Marketing at Silver Cross, says: “We’re delighted to announce the launch of The Edit – our new parenting platform. Silver Cross has been listening and talking to parents for over 140 years and with that comes a wealth of knowledge and experience. 

“We hope The Edit will become the new go-to destination for new and expectant parents, where they can seek advice, support and inspiration. We’re excited to be working with experts across the fields of pregnancy, parenting, travel and lifestyle to offer our audience a range of insightful and inspiring content.”

Discover The Edit at www.silvercrossbaby.com/the-edit/

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