For the first time in its 144-year history, British nursery brand Silver Cross is advertising on television.

The Silver Cross TV advert centres around the new Motion All Size 360 car seat, the first and only R129 approved 360 rotating all-stages car seat, suitable from birth up to approximately 12 years. 

Screening for the first time this week, the 30-second TV advert will be aired on Sky, Virgin Media and Now TV. The nationwide campaign will be specifically targeted at new and expectant parents, reaching over 115,000 UK households. 

David Abbott, Director of Marketing at Silver Cross says, “The launch of our very first TV advert is an extremely exciting milestone, providing the opportunity to showcase the new Motion All Size 360 car seat to a national audience, while at the same time communicating what we stand for as a brand today.” 

With the strapline ‘For the journey ahead’, the Silver Cross TV advert follows the life of a growing family, showcasing how the new Motion All Size 360 car seat can be used from birth, through childhood, up to approximately 12 years. 

Motion All Size 360 leads the way by meeting the latest R129/03 standard. Utilising state-of-the-art crash test dummy technology together with the latest understanding of road traffic accidents, the R129 standard ensures the best fit for all stages, offering first class comfort and safety. 

It also features the beautifully crafted elements parents expect from a Silver Cross product, like the brand’s signature bamboo fabrics, which are naturally anti-bacterial, super-soft and hypoallergenic. 

Motion All Size 360 will be available at Silver Cross retailers and silvercrossbaby.com from July 12th 2021. 

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