New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up.
Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month,an exclusive range of Oddbods merchandise spanning plush, apparel and dress-up will be launched at Argos and Sainsbury’s stores and online.
The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush from Posh Paws. This will be followed by kids’ pyjamas from Misirli, featuring all the Oddbods characters and Pogo and Fuse dress-up costumes from Rubies by October. One Animation will support the partnership with a social media and influencer campaign.
Sashim Parmanand, CEO at One Animation, said: “This deal with Argos marks a significant milestone in our UK strategy for Oddbods, as we launch the brand into one of the leading retailers in the country and make Oddbods merchandise even more accessible for local fans. This is just the start of our exciting partnership with Argos, as customers will also be treated to additional online experiences and activations this October – watch this space!”
Oddbods is a globally loved, three-time Emmy Award-nominated, non-dialogue comedy featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events. The quirky, but totally charming, Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone!