Ickle Bubba Take on the World and Nursery Interiors

Award-winning nursery brand, Ickle Bubba, are set to buck the trend of post-pandemic decline this Autumn as they expand into France and Germany. Furthering their mission to help parents across the world make smart decisions for their baby by creating stylish, great quality products in well-designed ranges, for a variety of budgets.

Launching into two key European markets, this strategic move follows Ickle Bubba’s more recent expansion into Australia and Spain and coincides with the brand’s launch into the nursery interiors market. Commenting on the brand’s expansion into these two new territories, Co-founder of Ickle Bubba, Fran Vaughan, said: “International expansion across all categories has remained a clear focus for the past 3 years here at Ickle Bubba. We’re now at a pivotal point as we launch into 2 major markets. 8 years ago we couldn’t have foreseen such exponential growth over such a short period of time. Of course, there are always challenges, including the pandemic and Brexit but so far, we’re staying ahead of the curve and optimistic for the future.”

Fran continued: “Having achieved consecutive triple digit growth for each of the last 4 years,  the Ickle Bubba team have grown from a team of 11 based in Wales to an international team of 64 people across 7 different countries. With 128 stockists in the UK alone; we are grateful for our continued growth and believe we will continue to do so by staying true to Ickle Bubba’s founding principles, to deliver great products at brilliant value.”

Along with its international expansion, this Autumn also marks the introduction of a brand new product category for Ickle Bubba – their new nursery bedding and interiors range. Bringing all the best of Ickle Bubba to baby’s first bedroom.

The range includes three stunning themes; Mono Mountains, a Scandi-inspired collection of contrasting illustrations; Cosmic Aura, which includes soft, neutral tones and star detailing; and Rainbow Dreams, bringing bold, bright designs to a fun first room. Bedding is made with 100% cotton fabrics for soft, breathable bedtimes, all packaged up in handy 6 and 10-piece Starter Sets. Individual pieces arrive Autumn/Winter, including sleep bags, quilts, changing mats, musical mobiles, light and sound sleep aids and more.

With more product categories set to launch in the near future, Ickle Bubba’s continued growth is reflected in recent expansion to their new Swansea headquarters. Investing in 45,000 sq ft of warehouse space in a year where most businesses are looking to scale back, the brand have ambitious plans which are very much focussed on meeting the needs of parents everywhere.


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