Welcome to the September issue of Product Launcher, where we bring you a selection of new products that have been launched.There is clearly a desire for new products throughout the year by nursery retailers, and with everyone now waiting for the doors to Harrogate International Nursery Fair to open next month.
We bring you a selection of new product launches within this month’s issue that have just been launched and also highlight products that became available during the course of 2021.New products are a great way of driving footfall and adding a refresh to websites and gaining a buzz on social media.
As Mariyah Hafesji, Senior Account & Social Media Manager at Kiddies Kingdom comments: “New products are important as they bring freshness to our product offering which in turn helps us to attract new customers, whilst also keeping existing customers engaged with our business.
New products also allow for renewed conversation and helps us build a solid community through our social media and marketing platforms, as well as bringing new life and energy to our showroom and online website.
Additionally, new products also allow us to maintain the seasonal requirements of purchases throughout the year. “A new product with a USP allows for new efficiencies within our product offering and attracts a wider audience group in a world that caters to different lifestyles.
This in turn allows the baby and parenting industry to keep up with changing consumer demands through both creativity and innovation.”