The Italian favourite has been hard at work as the world stood still to present an exciting new portfolio at Harrogate in Hall Q, Stand: Q4
Peg Perego returns to Harrogate with competitive energy, a refreshed portfolio and generous proposition for customers.
Manufactured and shipped from Italy, the family run business has been hard at work developing an innovative portfolio exhibiting the classic style, premium quality and attention to detail, synonymous with this leading Italian brand.
Country Manager Phil Howe has developed a highly competitive commercial framework designed to drive market share in the UK. The team is energised behind ambitious growth targets and driving Peg Perego into the hearts and minds of British families looking for a quality solution. The Veloce Modular system is launched with stunning marketing graphics, designed to highlight the captivating dance of parenthood while the Primo Viaggio Lounge, an ADAC awarded Best Reclining Infant Carrier will be in demand for discerning families looking for the ultimate reassurance in safety. The team are very much looking forward to welcoming old friends and new at their stand.
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Country Manager, Phil Howe
Nursery Today caught up with Phil to find out what visitors can expect to find this year on the Peg Perego stand:
What can visitors expect to find on your stand this year?
As our loyal customers will tell you, the Peg Perego marque proudly stands for quality craftsmanship, Italian style and attention to detail. Our new range makes no exception to these standards and I am excited to show our existing and new customers all our latest product developments, alongside compelling commercial packages and first class customer service. We are keen to develop long term relationships with our customers and I have worked hard to ensure that our arrangements work as well for them, as they do for us.
Are you launching new products at the show?
Absolutely, the team has been extremely busy behind the scenes for the last 20 months. We are presenting, what I consider to be our strongest portfolio to date. We are using Harrogate to unveil Veloce – an exceptionally stylish modular system with eye-catching marketing collateral. Ypsi, our popular contemporary shaped system is now offered with double or twin capabilities. The Primo Viaggio Lounge, with its world class accreditation is set to win with consumers and I am excited to bring the Primo Viaggio 360, Peg Perego’s premium solution to the fast growing rotating car seat market.
Will you be running any specific offers at the show?
I have worked extremely hard to bring a highly competitive offer to our customers at Harrogate. I am confident that no-one will leave our stand disappointed.
For further information please email Phil Howe: phil.howe@pegperego.com
