The Baby & Toddler Show returned to Sandown Park at the start of October and reported a triumphant return for exhibitors after 18 months’ wait.

The unique opportunity to safely interact and drive high volume direct sales with a pure target audience of expectant and new parents – whilst also meeting key marketing objectives including sampling, data collection, NPD research and brand building – has proven to be irreplaceable during the pandemic.

The Baby & Toddler Show was marking its 32nd event since launching in 2012, and now moves on to Manchester in November, before editions in Bristol, Glasgow and Liverpool in the New Year.

Show director, Clare Barker commented, “After an excellent first event we’re very pleased to report ticket sales for our Manchester event next week are also in great shape. We’ve already sold enough tickets to our primary audience of pre-natal mums and dads to know that exhibitors will get a great return on investment, and that the Manchester show will be a success for all involved.”

Exhibitors were both surprised and delighted at how strong their return on investment was at the first baby show to run since March 2020:

“It was the highest selling show we have ever done at Sandown Park.” – MerryGoRoundUK

“Clare, Matt and the team delivered an excellent first event back with very strong sales results, despite the most challenging of circumstances as we return from the pandemic. This demonstrates their experience in this market is second to none and we look forward to partnering with them on many more successful shows in future.” – Baby Planet

“We were back at the Baby & Toddler Show for the first time in a few years and were delighted to achieve our best sales results ever.” – Vital Baby

“We were so impressed by the visitor turnout. It was incredibly well organised and the team were so helpful. We’ve taken part in several other shows with other companies before, and this was by far the most straight forward event we’ve experienced in terms of planning logistics and managing set up. The team have created a real turnkey solution for brands.” – Mama Bamboo

“We have had a fabulous weekend at our first show ever! We received amazing support from the Baby & Toddler Show team and it’s been lovely to sell face-to-face.” – Wings of Wild

“We are very much looking forward to Manchester which we have booked for the first time on the back of our excellent result at Sandown Park this weekend.” – Future Life

“Amazing show! It’s lovely to see customers again and they’re thrilled to be back.” – Zellie


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