KIDLY marks ‘Give Back’ Friday with its biggest ever charity donation

Online kids retailer pledges to donate up to £30,000 to Action For Children

Online kids retailer KIDLY has announced their biggest ever charity donation, in support of Action For Children’s Secret Santa campaign.

In 2020, KIDLY renamed their biggest trading week of the year Give Back Friday, to highlight the needs of struggling families. This year, they’re again pledging 5% of their total sales, up to £30,000 – their biggest donation to date – to help give vulnerable children across the UK the Christmas they deserve.

Via Action For Children’s Secret Santa campaign, KIDLY’s donation will enable the charity to fill cupboards with food, fund visits to Santa, pay for warm clothing, put presents under trees and provide warm beds in homes across the UK.

Alongside the charity partnership, KIDLY will be offering deals on some of their most-loved brands throughout the week, including Little Dutch, KIDLY Label, Liewood, Classic World and Janod, plus impressive discounts on shoes, wooden toys, baby play and big gifts.

All Give Back Friday deals can be found here.

KIDLY founder James Hart said: “Being able to give back to those in need has always been a core value of KIDLY’s, and it’s great to be marking twelve months of the KIDLY Family Fund with our biggest donation ever. Action For Children does fantastic work with UK families and we’re proud to be supporting their Secret Santa campaign.”

This donation is part of a wider initiative from the KIDLY Family Fund. Find out more here.

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