The winner of the LFC Foundation and Joie’s World Children’s Day competition with the lucky recipient receiving an unforgettable day at Anfield.

Charlotte Mutch, 8, created the winning design for Joie’s matchday perimeter board. Her artwork was installed at the Liverpool FC men’s fixture against Aston Villa and the Liverpool FC Women’s fixture against Charlton. 

The day before the Aston Villa match, Charlotte visited Anfield, to see her winning design proudly displayed around the pitch, where she had her photograph taken and met club mascot Mighty Red. Winning the competition, Charlotte also bagged herself tickets to both games where she was able to see her winning design in action.

Local children from 13 schools in Liverpool were tasked with redesigning Joie’s perimeter board. Focusing on LFC and Joie’s shared value of family, each of the designs celebrated togetherness and what family means to them.

Matt Parish, Chief Executive, LFC Foundation, said: “We’d like to thank all the children who entered their designs into this competition – there were some really great entries, but of course we could only pick one. The reason we selected Charlotte’s was because it was lovely and colourful, it created lots of excitement and really represented what you feel when you think of Joie and the value of family.”

David Welsh, Managing Director of Joie, said: “What a fantastic competition to be part of and to get to see some of the excellent creations these local children were able to produce. There were some fabulous pieces to choose from, however Charlotte’s piece really caught our eye as it was fun and creative. We could see that the artist had really captured the family theme we were looking for. Well done, Charlotte!”


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