NION PR hosted a UK press launch for the soon to be launched THULE Shine Stroller.

A host of top UK press, stakeholders and celebrities were invited to have a first look and experience the THULE Shine in person. The purpose of this event was to build brand loyalty within existing and new parenting media and social community and promote the new city stroller for parents on the go.

The press and Influencers were able to test the stroller, speak with the THULE team about the collection and discuss future collaborations as well as enjoying delicious food. The event had 80 guests including babies in attendance and was held at East Apartments, Soho House The Strand, London.

The event was in partnership with Fuse Communications, which hosted the SS press day at the same location.

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