Pictured from left to right: Karen McGowan - president of Irish Nurses and Midwives Organisation (INMO), Ailbhe O’Briain - HCP Marketing Manager UK & Ireland at WaterWipes, Sharon Keogh - chairperson and co-founder of the Irish Neonatal Health Alliance (INHA)

The Pure Foundation Fund was created by WaterWipes in 2020 to recognise and celebrate the exceptional care provided by maternity professionals, neonatal staff, midwives, community nurses and health visitors every day.

WaterWipes is committed to supporting and rewarding the incredible efforts of healthcare professionals who care for expectant parents, new parents and babies, whether that be providing life-saving care, guidance and reassurance, or a calm presence and kindness. That is why WaterWipes is calling for parents and healthcare professionals to nominate a care provider or colleague who goes above and beyond for the Pure Foundation Fund award, which will be open for online submissions from Monday 16th May – 30th June 2022.

This year, a panel from WaterWipes and representatives from Bliss and Institute of Health Visiting (iHV) from the UK and the Irish Neonatal Health Alliance (INHA) and Irish Nurses and Midwives Organisation (INMO) in Ireland will review all nominations and select two winners, one from the UK and one from Ireland. 

Each winner will receive a bursary of £10,000 (UK) or €10,000 (IRE) for their department to continue to improve the care of parents and babies. The winners will also receive a bulk donation of WaterWipes® for their organisation, a WaterWipes Pure Foundation Fund plaque and a £100 /€100 One4All Voucher to treat themselves. 

Ailbhe O’Briain, WaterWipes HCP Marketing Manager UK & Ireland said; “We are thrilled to be launching Pure Foundation Fund for the third year in 2022. It’s our privilege to acknowledge the outstanding patient and infant care delivered daily by an army of beyond incredible healthcare professionals. We are hoping to encourage people to nominate themselves, a colleague or someone within the maternity, neonatal and health visiting/public health nursing profession that has left a lasting impression during that journey for the award.” 

Steve Pitman, Head of Education and Professional Development INMO and one of the judging panel, commented; “We are delighted at the INMO to once again support such a prestigious scheme that honours healthcare professionals within public health nursing, neonatal and maternity care.”

Caroline Lee-Davey, Chief Executive of premature and sick baby charity Bliss, said: “Here at Bliss we’re thrilled to support WaterWipes®once again with their fantastic Pure Foundation Fund, which recognises the positive role that healthcare professionals play in the care of premature or sick babies and their parents throughout their perinatal journey. It’s a brilliant initiative and we’re proud to be part of the judging panel.”

Mandy Daly, INHA “Healthcare professionals working in maternity, neonatology and health visiting all work so hard to make the lives of women, babies and their families as comfortable as possible. The IHNA is thrilled to be working with the Pure Foundation Fund to recognise these incredible efforts that have such a tremendous impact on those they care for.”

Julie Cooper, Communications and Marketing Manager, iHV “We, at the iHV, are delighted to be supporting WaterWipes® as they launch the Pure Foundation Fund for the third year running and feel privileged to be part of a scheme that recognises healthcare practitioners for the vital work that they do which makes a difference to babies, young children and their families.”

How to enter

Healthcare professionals in the United Kingdom and Ireland working in the fields of maternity, health visiting/public health nursing or neonatology can self-nominate or nominate a colleague that has demonstrated outstanding care via the website here or visit https://www.waterwipes.com/uk/en/health-care/pure-foundation-fund-2022

New or expectant parents can also nominate a healthcare professional involved in their pre or post-pregnancy journey via the website here or visit https://www.waterwipes.com/uk/en/community/pure-foundation-fund-2022

The deadline for entries is 30th June 2022 and the winners will be contacted via WaterWipes® PR agency, FleishmanHillard, if they have been nominated.

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