The MadeForMums Toy Awards 2022 are open for entry!

MadeForMums, the UK’s number 1 site for toy reviews, has opened entries to the MadeForMums Toy Awards 2022.

The annual, consumer-facing awards celebrate the best toys at every age and stage from newborn to preteens and are judged by a huge army of child testers – with the help of their parents, the MadeForMums editorial team and toy-industry experts.

The MadeForMums Toy Awards winners are announced in early October, just as the online upsurge in Christmas-toy search traffic begins – and our winners are routinely covered by the national press as the “must-have” toys for Christmas.

This year, there will be awards in over 39 categories, including Best Science/STEM Toy, Best Scooter, Best Board Game, Best Toy Storage Product, Best Wooden Toy, Best Outdoor Toy, Best Christmas-themed Toy and Best Stocking Filler.

All entries will automatically be considered for one of the much-coveted Editor’s Choice Awards, which this year may include special recognition for toys where efforts have been made to reduce their impact on the environment.

MadeForMums has an outstanding reputation for expert, honest online reviews, and our top-ranking toy review content drives over £960K of toy sales from our pages every year.

A MadeForMums Toy Award is recognised by parents and retailers as a sign of a toy’s outstanding quality and play potential.

“Because parents know all our Toy Awards winners have been so thoroughly tested, they trust our editorial coverage – which means loads of them then click through the links to buy the products we rate and recommend,” says Helen Brown, MadeForMums’ Deputy Editor and very excited Head Toy Tester.

Toy brands and PRs can enter their toys into the MadeForMums Toy Awards HERE

Winners and shortlisted entries receive showcase editorial coverage on, with winners getting a special click-to- buy link. Publication of this coverage is timed to hit the upsurge in Christmas gift search traffic in early October. Winners and shortlisted entries also receive a bespoke digital MadeForMums Toy Awards winners’ logo for use on packaging and online retail sites.

For more info, contact Helen at

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