Germany’s pushchair and carseat brand, ABC Design, is supporting its local retailers across the UK in direct response to the continued cost of living increases by reducing the price of its best-selling pram bundles by almost 15%.

With over 34-years experience in developing and designing exclusive, high quality, prams and accessories for families around the world, the German brand has rapidly expanded in the UK with over 50 retailers stocking its stunning range of prams, car seats and accessories.

Despite a turbulent few years following Brexit, the coronavirus pandemic and now record hikes in the cost of living, ABC Design has recently announced its best financial year yet. The brand recognises that this is largely thanks to the commitment of its independent retailers and has endeavoured to give back in a meaningful way by reducing the price of its stunning Salsa 4 and Samba bundles – now starting at under £1,000.

The bundles offer exceptional value for money including a seat unit, carrycot, car seat, changing bag, car seat adapters, rain cover, newborn footmuff and chassis. ABC Design hopes that this reduction in price will help local retailers and families alike to weather the financial storm in style, with a product that’s proven to stand the test of time.

Country Manager for UK and Ireland, Fiona Suffield, commented: “Since ABC Design’s UK launch almost three years ago, we have experienced a rollercoaster of highs and lows as a community. Family is at the heart of everything we do, and as a family business we value the importance of our retailers – especially in these difficult times. We have chosen to give back what we can to help independents around the country by introducing price reductions as a gesture of thanks and support.”

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