With the show still four months away, the British Toy & Hobby Association has announced that Toy Fair 2023 has completely sold out.

All exhibition spaces, including the Greenhouse, have been snapped up, with waiting lists already in place for the January 24-26 event.

The BTHA said that with more than 250 exhibitors signed up and all the space on both levels in Olympia’s Grand and National halls completely gone, the organisation is gearing up for one of its busiest shows to date.

The show will see both returning exhibitors from the 2022 event, deemed s success by the BTHA and attendees, and a “significant” number of new companies too.

Big names signed up include Hasbro, Moose Toys, LEGO, Basic Fun!, Dolu, Funko, Kidicraft, ​​Rubies Masquerade, Rainbow Designs Ltd, Mood Bears, Juratoys UK Ltd, PLAYMOBIL, Magformers, movies inc and John Adams Leisure Limited.

BTHA director of fairs and special events Majen Immink said: “The momentum and excitement we have seen for Toy Fair 2023 is just fantastic. The fact that the show has sold out already and 89% of exhibition space has been booked by returnees after a successful 2022 showcase, following the hiatus in 2021, speaks volumes as to the strength of the toy industry and the importance of the fair to participants.

“We recognise the continued challenges the industry is facing and are thankful to all our exhibitors for the continued support. We look forward to working with exhibitors and supporting them in the run up to the event and making Toy Fair 2023 a show to remember!”

PLAYMOBIL marketing communications manager Adam Moore said: “Toy Fair is one of the biggest events in the PLAYMOBIL calendar each year. Attending Toy Fair is extremely important to us and we start planning the next show almost immediately after one finishes. It is the best place to meet with buyers from major national and independent retailers and provides us with the opportunity to build on our current relationships and create new ones.”

Zapf Creation’s head of marketing for UK and Ireland Kasia Leskow added: “Zapf Creation is truly excited to be exhibiting at Toy Fair 2023 – a huge event for the toy industry. Toy Fair offers us a fantastic platform to showcase our ranges to key retailers and industry friends, in addition to communicating our commitment to sustainability with our plastic-free packaging.”

The full floor plan can be viewed on their website, with registration due to open at the end of September. Any companies keen to join the witing list should email Rebecca@btha.co.uk


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