Fraupow Builds Community of Pumping Mums

Kings Suite, Stand: KS30

Celebrity favourite breast pump brand Fraupow is building on its established digital community of pumping Mums by launching a new Facebook support group – Pump It.

As Fraupow is a modern breastpump for modern Mums, the brand makes the most of digital platforms to attract and engage a very loyal following of consumers. Famous Mothers including Malin Andersson, Ali Bastian and Maeva D’Ascanio have all recently posted about the product on their own social channels, encouraging their thousands of followers to pick the Fraupow pump. In order to turn this exposure into a supportive long-lasting community Fraupow have launched Pump It.

They are working with media partners Boobing It to promote the group across their podcast and digital magazine this Autumn, and also have the support of JoJo Maman Bebe, who will link to it in an online article featuring Fraupow’s expert pumping tips. 

Pumping It adds group support to Fraupow’s 1 to 1 support services for Mums, including;

  • Midwife 1:1 Live chat Service (pregnancy to postpartum)
  • Midwife 1:1 Live Video Consultations (pregnancy to postpartum) 
  • Midwife 1:1 Live Audio Consultations (pregnancy to postpartum) 

Visit the Fraupow stand at KS30 for more information on their products and you can place your order with their UK distributor Hippychick at C3. Email the below for more information.

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