Inside Out Toys Ltd announced the strengthening of their strategic partnership agreement with Tikiri Toys, by becoming UK Distributor of their Bonikka brand of rag dolls from January 2023, to sit alongside the existing UK range of Tikiri toys.

“We have been looking to add dolls to our portfolio of sustainable toys for some time, so when the opportunity arose for us to distribute Bonikka for Tikiri in the UK, we were thrilled!” – Julian Garner, IOT Owner/Managing Director.

The Bonikka brand has been established in the UK for a number of years. However, the current distributor is closing down at the end of 2022, leaving a fabulous opportunity for IOT to extend their offering from Sri Lankan company, Tikiri Toys.

The dolls are, safe for babies, toddlers and children. They also make comforting empathy dolls for all age groups. The new UK range will include traditional rag dolls as well as organic cotton and linen dolls, angels, fairies and some cute animal characters – all perfect for gifting and ideal for personalisation.

Not only are Bonikka dolls beautiful products, but because family is so important to the brand owners, a portion of every Bonikka sale goes to the Viharamahadevi Centre for Child Development, helping to provide food, housing and clothing for orphaned girls living in their care.

“I am really pleased that Bonikka will continue to grow in the safe hands of Inside Out Toys. We are both keen to develop the brand further in the UK and I feel confident we have the right partner to achieve this.” – Mano Sheriff, CEO Tikiri Toys

Inside Out Toys Ltd have spent the last few years expanding their portfolio to position themselves as the ‘home of sustainable toys’. Amongst the products on offer to trade customers are their own brand of FSC certified wooden toys (jumini), pastel coloured wooden toys designed in the Netherlands from Studio Circus, Viking toy vehicles made from bio-based plastic, ReCycleMe craft kits encouraging children to reuse household rubbish to make models, Snails water-based, washable nail polish for children and Scratch jigsaw puzzles made from recycled cardboard.

Inside Out Toys Ltd is a family owned and run toy company, established 10 years ago by Julian Garner and his wife Nikki. They employ a small, dedicated team at a beautiful eco-farm in Northamptonshire and pride themselves in being a family-friendly employer – offering flexible working and valuing their employees. They support Barnardo’s , Northamptonshire Health Charity and Giving World each year through toy donations.

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