CYBEX and German musician Alec Völkel launch a new exclusive fashion collaboration called Rockstar inspired by the birth of his daughter Rosenrot Malou.
Hall A, Stand A3
The collection evolves CYBEX ́s already extensive experience in merging the juvenile world with the highest fashion and music industry personas, following previous collaborations with DJ Khaled, Jeremy Scott and Karolina Kurkova.
Epitomizing Alec ́s passion, energy and love for his family, the collection is created to mirror his lifestyle as a musician thanks to a number of key design elements tying into his classic rock’n’roll spirit.
Among these: the vibrant black and red leopard print and an array of special accessories such as patches, gold pins and punk-rock chains which have been seamlessly integrated in the design.
The Rockstar collection will be featured on CYBEX’s iconic Platinum PRIAM and MIOS strollers and infant CLOUD Z2 i-SIZE car seat, as well as on the FOOTMUFF accessory, thereby incorporating CYBEX’s vision of promoting ever-changing exciting designs while always having the highest standards of safety and functionality.