Clarion Events has announced further expansion to their live events programme in 2023, with The Baby Show adding Manchester Central to their line-up of shows.

The Baby Show, which is sponsored by Lidl GB, is currently held three times a year at ExCeL London in March, the NEC Birmingham in May and Olympia London in October. It is the single best opportunity for exhibitors to connect with their key target audience in the UK’s largest baby showroom; where visitors have the unique opportunity to try, compare, buy and save from the industry’s leading, new and boutique brands all under one roof.

The introduction of the Manchester show on 14-16 April 2023 highlights continued growth for the show after 21 years, and further cements its position as the UK’s largest and best-loved pregnancy, baby and parenting event. The new location offers brands the perfect opportunity to reach a new geographical market in the North West and local suppliers of baby and parenting products.

With a wide variety of exhibitors from household names to independent designer-makers, The Baby Show enables visitors to try before they buy, take advantage of unbeatable offers and hear from the nation’s top parenting and baby experts.

The three live events have become an integral part of new and parents-to-be’s journey and welcomes over 70,000 visitors to its shows across the year. This number will rise to more than 90,000 with the introduction of a fourth show with the new venue providing consumers with another prime location easily accessible to them.

“The Baby Show has helped over one million parents over the past 21 years and it is important that we continue to build upon the premium live shopping experience we already offer.

Mallory Reynolds-Trout, Show Manager, The Baby Show

Mallory Reynolds-Trout, Show Manager, The Baby Show, said: “The Baby Show has helped over one million parents over the past 21 years and it is important that we continue to build upon the premium live shopping experience we already offer.

By expanding into the North West, we can bring The Baby Show experience to parents within this and surrounding regions and continue to help many more families feel confident when making those big-purchase decisions.

The Baby Show offers those who join us a unique visitor experience and all aspects of what is much-loved about our current UK shows will be replicated at the Manchester Central venue. We give parents the chance to discover a range of products and brands in person, giving them the opportunity to try before they buy, speak with and hear from the industry’s leading parent and baby experts and feel safe in the knowledge that The Baby Show is there to support them on the exciting journey that stretches ahead of them.”

Headline Sponsor, Lidl GB, highlights: “For five years, we have been the proud Headline Sponsor of Clarion Events’ three consumer baby shows – Olympia London, ExCeL London and NEC Birmingham. We are delighted to expand our sponsorship and announce that we will also be headlining the launch of The Baby Show Manchester Central.

Each live event brings a new 25,000 audience to meet in person for primary feedback, collect data and showcase Lidl Lupilu’s baby and nursery range. It’s also the perfect platform to sample our award-winning products, get our brand in hand through Lidl Lupilu’s Baby Changing Area and drive traffic to our stores nationally post-event.”

For more information on The Baby Show please visit or email

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