Online kids’ retailer will be donating stock and returns to the London-based family charity, Little Village, throughout 2023.

KIDLY Ltd, the online kids’ retailer for 0-5s, is increasing its eco commitments with a new charity partner for the coming year. In an ongoing drive to embed sustainability throughout its supply chain, KIDLY will be donating samples, remaindered stock, plus a large number of new and returned clothes, toys and kids’ equipment to Little Village’s network of London–based baby banks and support hubs.

In addition, KIDLY has already donated 100s of toys to Little Village this Christmas. And to add practical support, KIDLY employees have been volunteering at Little Village’s baby banks, sorting and packing donations, ready to ship to families in need. 

Speaking about the partnership Lydia Edwards, Little Village’s Corporate Partnerships Manager, said: “We’re really pleased to be partnering with KIDLY during 2023. We’re often short of stock – and volunteers – and if we don’t have either, we can’t help anyone. Knowing we’re going to get a constant flow of great quality new items from KIDLY, all year, will make a real difference to so many families.”

 “There’s so much to admire about Little Village: they’ve got sustainability at their heart and the way their baby banks support families in need is really inspiring,” said KIDLY CEO and Founder, James Hart. “As a business, we constantly strive to make sure nothing we make or sell goes unused and we’re always trying to find ways to help young families, especially the most vulnerable. So we’re very excited about this new partnership and the good it will do this coming year.”

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