In a Strategic Distribution Deal with the US Plush Powerhouse, Animal Adventure, Rainbow Designs will launch and distribute the Animal Adventure Soft Toy Collections in the UK, together with an appealing range of Seasonal and Promotional plush.
The Animal Adventure Collection, for Rainbow Designs features a carefully curated range of Everyday Softs for Baby and the cutest and most adorable line up of Animal Soft Toys for Kids of all ages.
Headlining the Baby Collection is the unique and stylish Safe & Soft Collection including beautiful My First and Baby Comfort Toys. The patented Safe & Soft Collection features specially treated Antibacterial and Hypoallergenic materials making the Soft Toy collection the ultimate in hygiene protection for Baby. And expanding the Baby line further is the appealing aquatic Under the Sea Collection with a Soft Book, the adorable My First Plush Collection
The Animal Adventure Cuddles Collection for Kids is an extensive range of Soft Toys in a wide variety of themes and formats, including the Little Luxuries Plush, Puppy Pals (including an adorable Corgi), Dangle Bears, Dinoriffics, Barnyard Buddies and Puddle Jumpers Plush. Completing the line-up is the oh-so-cute and squishy Squeeze with Love Collection, featuring the Little Dumplings.
In addition to the Core Domestic Stock opportunity, this agreement provides Rainbow and its customers access to the impressive and extensive Catalogue of Seasonal, Specials and Everyday Plush, from Animal Adventure and its affiliate, Dan Dee International, offering a wide variety of formats and designs for every occasion, available from their extensive plush sourcing and supply chain resource.
Anthony Temple, Rainbow Designs Managing Director commented…’This Distribution Agreement is an exciting new opportunity to expand and extend our current business into the Everyday Plush sector, alongside our traditional Licensed Character business. The Animal Adventure Collection adds an extra dimension for Rainbow and is complementary to our position as the Home of Classic Characters. Animal Adventure and Dan Dee have a proven leadership position in the US Soft Toy Market with amazing design and sourcing capability. We are delighted to be joining forces with them on this new Adventure. It’s a great fit and we are looking forward to working with the Animal Adventure Team’
Mark Matheny, Animal Adventure & Dan Dee International, Head, International Sales & Global Licensing commented ‘We are very excited to be teaming up with Rainbow as our Strategic Distributor in the UK. We have been looking for a strong UK partner to help us expand our product ranges and retail footprint and we are delighted to have secured an agreement with Rainbow. Rainbow has a very strong reputation in the UK as a leader in the Plush, Baby and Infant categories. Their extensive customer network, along with their world-class sales, marketing, distribution and warehouse capabilities make Rainbow a perfect partner for our brands. We look forward to working with them on this exciting launch and to exploring future design and distribution collaborations for North America.’
Rainbow will be launching the initial Animal Adventure Collection at the 2023 Trade Shows, including, London Toy Fair, Nuremberg and Spring Fair.