Merger will expand global operations and growth across all business units for the juvenile brand.
UPPAbaby, the USA based stroller brand, has announced the merger with its UK and Canadian distributors, DCUK Ltd and 5514KM, both co-founded and managed by Jeff Stock of Toronto, ON, Canada.
“5514KM and DCUK Ltd have been valued partners of UPPAbaby since they became distributors for us 13 years ago,” said CEO and co-founder Bob Monahan. “As we look towards the future and continued global expansion, this merger comes at a pivotal time for the business and will extend our customer experience, marketing operations and sales team reach throughout Canada and the United Kingdom. We look forward to working with, and integrating, both business teams to UPPAbaby officially as UPPAbaby Canada and UPPAbaby UK.”
Leveraging the relationships with retailers in both countries and the reach each business has in Canada and the United Kingdom, will allow for continued growth opportunities for UPPAbaby across all business units.
“Becoming a distributor of UPPAbaby more than a decade ago was a turning point for our two companies,” said Co-founder Jeff Stock. “UPPAbaby has and continues to be a brand built on customers first and offering parents quality products and a truly 360-approach to customer experience, which has always aligned with 5514’s and DCUK’s mission and values. This next step for us to become part of UPPAbaby and extend their global operations, is an exciting time for all and we’re looking forward to continuing to provide the best juvenile gear to our parents in Canada and the United Kingdom.” Richard Bamforth, Director of Sales for DCUK comments
”The move from a distribution model to being part of the UPPAbaby organization is the start of an exciting new era for UPPAbaby in the UK and puts us on an even playing field with other global brands. I’m extremely proud of what the team at DCUK, and our business partners, have achieved over the last 12 years, taking on the emerging UPPAbaby brand in 2010 and making it one of the UK market leaders. As a part of the UPPAbaby organization, I look forward to taking the brand to greater success in the UK.”