One of the global leaders in maternal health launched their new brand vision – Stand with the Mothers, as an ode to all mums on International Women’s Day.

Almost 40 years after their own birth; Yorkshire-based Lansinoh’s rebrand shines a spotlight on not only it’s innovative breastfeeding, bottle feeding & postpartum range but also its ongoing support for new mums.

“Entering motherhood can be an incredibly exciting time,” says Lisa Craven, UK Marketing Manager, ‘but it can also be incredibly isolating. New families are navigating huge changes, and the need for community and support has never been greater. We’re proud to offer innovative and thoughtful products that really make a difference to a new mum’s journey, as well as mid-wife supported advice, empowering content and strong sustainability actions to care for their needs. Launching our new brand vision on IWD2023 feels like the right time to show that caring for new parents takes more than a village — it takes an army. And we’re with them, each step of the way.”

The rebrand campaign features a modernised logo and brandmark, a new website, plus new inclusive lifestyle imagery and a emotive brand film to portray the raw ‘messy magic of motherhood’.

View the new brand film here:

New Brand Film Script “Dear Mothers, to bring a baby into this world is to feel a million things, all at once. The highs are high, and the lows are low. Often, at the same time.

Superhuman strength meets desperate exhaustion. Bright visions of a beautiful future blur into the inability to see beyond the next feed. The deepest connection you’ve ever felt, and total isolation all at once.

Lansinoh is here to help. With products designed to support you and your baby as you plunge forward into the messy magic of motherhood. So know whatever comes next, you’re not alone.

Lansinoh. Stand with the Mothers.”

Lansinoh’s Stand with the Mothers campaign launches today: view online

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